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INTERNATIONAL TOURISM RATES ON THE RISEThe number of international tourists that visited the Philadelphia area jumped 26 percent from 440,500 in 2006 to 550,000 in 2007, according to figures released by the U.S Department of Commerce. A release issued by the Philadelphia Convention & Visitors Bureau (PCVB) notes that seventy-five percent of the new visitation was driven by a sharp increase in the number of travelers from the PCVB's primary target markets of the United Kingdom, Germany, and France. "This increase is evidence that the PCVB's targeted international marketing for our City, combined with flight growth to Philadelphia International Airport and dollar value created by the current exchange rate, has paid off in attracting record numbers of international visitors to Philadelphia," said Philadelphia Mayor Michael Nutter. "If our City is to compete in a global marketplace we need to continue to tell the Philadelphia story to people around the world so that they choose to travel to America's birthplace." |
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