 |
GREATER PHILADELPHIA TOURISM SITE GETS NEW NAME, NEW LOOK Greater Philadelphia Tourism Marketing Corporation launched visitphilly.com , the new, renamed tourism Web site that replaces the popular gophila.com—a site that has received 40 million visits, ranked #1 on Google for the search term “Philadelphia” and built authority that equates to nearly 30,000 links to it. The dramatically enhanced Web site strengthens GPTMC's ability to market Philadelphia and The Countryside® as a premier visitor destination to an ever-growing online audience who accesses travel information from their home computers, their laptops and their phones. On visitphilly.com, travelers can book hotels, flights, rental cars and attraction tickets for Philadelphia and The Countryside®, find all of GPTMC's social media accounts in one place and obtain a comprehensive view of the five-county region through photos, videos and descriptions of attractions, restaurants, shops, outdoor offerings, events and more. “Part of GPTMC's efforts to stay ahead of travel patterns, the new visitphilly.com gives today's visitors what they want—a comprehensive and easy-to-use trip-planning tool that reflects the Greater Philadelphia experience through words, pictures, videos and more,” said Meryl Levitz, president and CEO of GPTMC. "We know that this is not a time to pull back, and this new Web site shows people that they're important to us and invites them to ‘Visit Philly." Starting in February, the Independence Visitor Center Corporation (IVCC) Web site will link directly to visitphilly.com for tourist information. This move means that all of Philadelphia's potential travelers will receive consistent messages and up-to-date information from one site. What's more, the concierge staff and operators at the Independence Visitor Center will use visitphilly.com as their online tourism resource and direct visitors to the Web site. “The Independence Visitor Center is a great place for tourists to stop for concierge services, snacks and hundreds of brochures,” said James Cuorato, president of the Independence Visitor Center Corporation. “By partnering with GPTMC and directing our visitors to visitphilly.com, we're streamlining how consumers plan and book their trips to Philadelphia and The Countryside®.” GPTMC also announced the beginning of phase two of its With Love, Philadelphia XOXO™ tourism marketing campaign. Each of the 25 new advertising executions and the television commercial drive potential visitors to visitphilly.com, meaning the site launches with an $1.7 million marketing push behind it, along with a strong public relations effort. |
|
